Learn how to
improve the jobs your customers do.

We use data from multiple sources to better understand the jobs your customers use your products for; surveys, interviews, focus groups, environmental scans, co-creation. The output can include flows, prototypes, journey maps, personas, blueprints, information architecture, experiments, and product roadmaps.

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definitions

cus·tom·er

A customer is anyone who hires or fires a product. Customers hire products (goods, services, digital) to help them do the jobs they need to get done to achieve their goals. They fire products when they find other products that help them do their jobs better. Customers don't always "buy" products; it's important to differentiate between purchase-funnel customers and usage-cycle customers.

Endorsements

We brought Hostile Sheep in to help us move a stalled project forward. Another shop failed to deliver what we needed and it became clear that it wasn't going to happen. Jordan and his team came in, asked the right questions, and put the project back on the rails in two weeks.
Richard

Hostile Sheep is our goto user research partner. Every study we've commissioned with Hostile Sheep has returned actionable results we were able to implement immediately - as well as recommendations we're planning on implementing in future releases.
Mandy

I am confident that what Hostile Sheep provided us with is what we needed to evolve the site into a stronger digital communications tool.
I always learn something new which is something that I love!
Kirsten

Become more customer-centric.

Customer-centric organizations listen to their customers through well-defined feedback loops; continuously improving their products and experiences. Our customer-centricity maturity model has helped us deliver research findings and design guidelines that are exactly what our clients need.

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definitions

ho·ri·zon

A product design horizon is a point in a products evolution that cannot be seen beyond. A product roadmap cannot include plans for how the product should evolve beyond the next horizon. It's hard to see the next horizon until a product has reached the apex of the current horizon.

Make progress toward your product's North Star.

Most organizations want to offer better products to their customers. They are never satisfied with the products they have; and that's not a bad thing. Establishing a clear vision of the future is often the work of a North Star; with a single metric used to guide the evolution of the product. We use methodologies such as co-creation, rapid prototyping, and product roadmapping to move your products toward your North Star vision.

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Make progress toward your product's North Star.

Most organizations want to offer better products to their customers. They are never satisfied with the products they have; and that's not a bad thing. Establishing a clear vision of the future is often the work of a North Star; with a single metric used to guide the evolution of the product. We use methodologies such as co-creation, rapid prototyping, and product roadmapping to move your products toward your North Star vision.

Learn more

definitions

con·tin·u·ous im·prove·ment

Organizations employ continuous improvement principles to ensure products are always getting better. They listen to customers to make incremental improvements. They co-create with customers to make innovative improvements.

definitions

con·tin·u·ous im·prove·ment

Organizations employ continuous improvement principles to ensure products are always getting better. They listen to customers to make incremental improvements. They co-create with customers to make innovative improvements.

Use customer feedback to design better products.

Customers leave trails of feedback if you know where to look. Online analytics, NPS surveys, CSAT/ESAT surveys, 1-1 interviews, reviews/ratings, and all sorts of other information help articulate the Voice of the Customer. This feedback can be vetted through inner and outer loops to improve the customer experience. Hostile Sheep has been analyzing and utilizing this kind of feedback as part of our design process for over a decade.

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Use customer feedback to design better products.

Customers leave trails of feedback if you know where to look. Online analytics, NPS surveys, CSAT/ESAT surveys, 1-1 interviews, reviews/ratings, and all sorts of other information help articulate the Voice of the Customer. This feedback can be vetted through inner and outer loops to improve the customer experience. Hostile Sheep has been analyzing and utilizing this kind of feedback as part of our design process for over a decade.

Learn more

definitions

prod·uct

Products can be hired (or fired) by customers; they include goods and services. Products help customers get jobs done. Every time customers wants to get a job done, they decide what product to hire. Products can be physical goods such as a computer or a car. They can be intangible services such as dog walking or financial advising. And, they can be somewhere in between such as a website or an application.

Experiment often.
Fail fast.

This sentiment was popularized by a mentor of Hostile Sheep, Tom Peters, who once said, "Test fast, fail fast, adjust fast." This was the motivation for Hostile Sheep's unique research methodology that produces actionable customer insights from primary research in 2-weeks. That's right, we can plan, test, and analyze the findings in a 2-week time box. We've conducted over 100 customer research studies and usability tests in the past decade.

Learn more

Experiment often.
Fail fast.

This sentiment was popularized by a mentor of Hostile Sheep, Tom Peters, who once said, "Test fast, fail fast, adjust fast." This was the motivation for Hostile Sheep's unique research methodology that produces actionable customer insights from primary research in 2-weeks. That's right, we can plan, test, and analyze the findings in a 2-week time box. We've conducted over 100 customer research studies and usability tests in the past decade.

Learn more

definitions

hy·poth·e·sis

Design hypotheses offer an explanation for design decisions. While these decisions are believed to be true, they lack the evidence to be considered confirmed. Evidence can be gathered to support or contradict a hypothesis. The more evidence, the more confident one can be about adopting design decisions.

definitions

hy·poth·e·sis

Design hypotheses offer an explanation for design decisions. While these decisions are believed to be true, they lack the evidence to be considered confirmed. Evidence can be gathered to support or contradict a hypothesis. The more evidence, the more confident one can be about adopting design decisions.

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